shop joy. spread joy.

Shop Joy is a brand built for advocacy. We believe that there is so much collective joy in the world that together we can lean into that joy and make the world a better place for everyone. We created a store where every purchase has the power to make a difference in the world. That’s why we have created a platform that not only offers a wide range of high-quality products, but also supports a variety of causes and organizations that align with our values. 

We believe that if you are going to wear a logo on your shirt that it should represent positive change. Every item in our collections has been carefully chosen to promote positive change in the world.

With our unwavering commitment to making a positive impact, we are proud to donate 22% of the purchase price from every item sold to support organizations changing the world. This contribution not only reflects our dedication to the cause but also amounts to more than 50% of our profits. That is more than 50% of our profit being used to support Animal Rights, Climate Action, Youth Programs, LGBTQ+ Rights, and Protecting our Oceans.

But we don’t just stop at product selection and donations, we are committed to transparency and customer awareness around the supported causes. Browse our website to learn more about these causes and actions you can take. 

Join us in making a difference, one purchase at a time. 

sustainable fashion

Shop Joy is a sustainable fashion brand. What does that mean exactly? We take extra steps to ensure that our clothes are manufactured and sold in the most sustainable way possible. Some of the steps we take are using manufacturers that practice recycling and regeneration.

We also do not promote “fast-fashion”. The fast-fashion industry is a leading cause of carbon emissions. Some brands would rather toss their inventory into a landfill than see it last more than one season on the rack. Alternatively, we are guided by the philosophy of reducing consumption and production. That is why Lean Towards Joy™ uses an on demand fashion model which reduces waste by eliminating inventory. Each product sold is made to order using eco-friendly manufactures and materials.

purposeful purchasing

To bolster our commitment to equality, social justice, animal welfare, and integrity, Shop Joy has committed to donate a percentage of all product revenue to the causes that support our philosophy. How much do we donate? A common practice amongst companies is to say they donate a % of profits. But then as a consumer, you never know what that profit is? Consumers don't see how much the product costs or the overhead involved. Therefore a seemingly generous 50% of profit on a $30 could end up only being $1.25. We want to be as transparent as possible. That is why we make it simple to calculate. 22% of the purchase price (excluding shipping and local taxes) is donated.

There is purpose behind your purchase. Shop for products that bring you joy while adding value to the world! Shop our collections and let’s spread some joy together!

 

causes we support

Click Here for the list of non-profit organizations we support. 

 

 

shop joy.org is a Lean Towards Joy™ company.